Braun Classic Analogue Alarm Clock with Snooze and Light – Quiet Quartz Movement, Crescendo Beep, Black BC12B

Design is at the heart of Braun. Rooted in the Bauhaus philosophy of less, but better, this classic clock embodies order, clarity and simplicity you can feel at a glance. The brand's heritage of human-centric design informs every detail, from the quiet movement to the tactile base that activates its features.

In this Braun classic analogue alarm clock, the dial is easy to read, with an iconic yellow second hand that nods to a storied design history. A modern update adds an integrated foot snooze and a gentle light, while the luminous tipped hands help you check the time even in the dark.

What you get with BC12B

• Crescendo beep alarm that becomes more prominent if not silenced, helping you wake without jarring brightness.
• Integrated foot snooze and 5-second light activation for convenient wake-time control.
• Quiet precision quartz movement ensures a calm bedside experience.
• Luminous tipped hands and an iconic yellow second hand for easy legibility at any hour.

Practical benefits for real-life use:

• At a glance readability in any sleep-friendly space, thanks to the clear layout and high-contrast hands.
• Non-intrusive wake-ups with a crescendo alarm and gentle light to start your routine on a positive note.
• Sleep-friendly operation that remains quiet, allowing you to keep the clock by the bed without disruption.
• Versatile bedside companion that fits a minimalist aesthetic while offering tactile, dependable performance.

Box content and care

Box includes 1x Braun classic analogue alarm clock and 1x instruction manual. Requires 1x AAA battery (not included). Care is simple: keep the dial clean and replace the battery when needed to maintain accuracy.

With its confident silhouette and understated colorway, BC12B invites you to a calmer start to the day where design meets everyday practicality. Consider it a thoughtful companion for mornings, late nights, and everything in between.