{"product_id":"safavieh-round-natural-fiber-jute-rug-4-diameter-handmade-braided-boho-farmhouse-nf364a","title":"SAFAVIEH Round Natural Fiber Jute Rug – 4' Diameter | Handmade Braided Boho Farmhouse NF364A","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eElevate your space with a round SAFAVIEH Natural Fiber jute rug that blends earthy texture with handcrafted charm. The natural brown tone and braided circular pattern bring warmth and a relaxed sophistication to living rooms, dining nooks, bedrooms, or entryways. Handwoven from sustainable jute, each rug is subtly unique—color shifts and weave variations add character and a sense of artisanal care. As you unroll, you may notice creases that relax over time, and the fibers may sprout and shed slightly, which is a natural trait of plant fibers. To help preserve color, avoid direct sunlight during the first weeks after arrival.\u003c\/p\u003e\u003ch3\u003eCraft and Materials\u003c\/h3\u003e\u003cp\u003eCrafted by skilled artisans from plant-based jute, this rug delivers a rich, textured surface you can feel underfoot. The organic hand adds depth and warmth while remaining durable for everyday life in spaces with light to moderate traffic. The natural fiber palette provides a versatile foundation that complements a wide range of decor styles.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHandmade craftsmanship with unique color variation\u003c\/li\u003e\n\u003cli\u003eSustainable and durable jute for eco-friendly appeal\u003c\/li\u003e\n\u003cli\u003eBraided circular medallion design that adds boho farmhouse charm\u003c\/li\u003e\n\u003cli\u003eVersatile styling suitable for farmhouse, boho, coastal, rustic, and contemporary interiors\u003c\/li\u003e\n\u003cli\u003eIdeal placement in entryways, dining rooms, bedrooms, or living areas\u003c\/li\u003e\n\u003cli\u003eEasy care guidance: vacuum on low, trim loose threads, and avoid prolonged direct sunlight\u003c\/li\u003e\n\u003cli\u003eBrand heritage with SAFAVIEH roots in New York design leadership\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eStyle, Placement, and Real-Life Uses\u003c\/h3\u003e\u003cp\u003eIts neutral palette and textured weave make it easy to pair with wood furniture, woven textiles, and greenery. The rug works well under a round dining table, in front of a sofa, or as a welcoming statement at an entry; its circular shape helps define zones in open floor plans.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAnchor a cozy living area with a soft, inviting base\u003c\/li\u003e\n\u003cli\u003eDefine the dining nook with subtle texture under a round table\u003c\/li\u003e\n\u003cli\u003eComplement bedrooms with warmth and natural ambiance\u003c\/li\u003e\n\u003cli\u003eLightweight enough to reposition seasonally for refreshed styling\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCare and Longevity\u003c\/h3\u003e\u003cp\u003eSprouting and shedding are natural characteristics of plant fibers. Regular vacuuming on a low setting, trimming loose threads, and rotating the rug help maintain its appearance. When first unrolled, allow creases to flatten and avoid direct sun exposure to protect color and fiber integrity.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes the NF364A rug unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Handwoven from sustainable jute with a braided circular design and natural color variations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I care for this jute rug?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Vacuum on low, trim loose threads, and avoid direct sunlight. Sprouting is normal for plant fibers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"SAFAVIEH","offers":[{"title":"Default Title","offer_id":49120136855795,"sku":"B078HF91ZC","price":78.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/7675\/1347\/files\/safavieh-round-natural-fiber-jute-rug-braided-design.jpg?v=1779696006","url":"https:\/\/kensorahome.co.uk\/products\/safavieh-round-natural-fiber-jute-rug-4-diameter-handmade-braided-boho-farmhouse-nf364a","provider":"Kensora Home","version":"1.0","type":"link"}