{"product_id":"safavieh-nf364a-round-natural-jute-rug-handmade-boho-farmhouse-style-3-diameter","title":"SAFAVIEH NF364A Round Natural Jute Rug – Handmade, Boho Farmhouse Style, 3' Diameter","description":"\u003ch2\u003eNatural Texture with Handcrafted Appeal\u003c\/h2\u003e\n\u003cp\u003eDiscover the SAFAVIEH NF364A round rug, a centerpiece that's as tactile as it is stylish. Handwoven from sustainable jute, this natural brown rug brings an earthy warmth to spaces like living rooms, entryways, bedrooms, and dining nooks. The circular braided design creates a subtle medallion that nods to boho and farmhouse aesthetics while remaining versatile enough to blend with modern or rustic decor. Each piece embraces slight color variations and individual weave patterns, lending a unique character that evolves as you settle into your home. Sprouting and shedding are a natural part of plant fibers, contributing to an authentically organic look over time.\u003c\/p\u003e\n\u003ch3\u003eKey facets\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHANDMADE CRAFTSMANSHIP: Handwoven by skilled artisans from plant-based jute for a rich, textured surface with unique variations.\u003c\/li\u003e\n  \u003cli\u003eSUSTAINABLE \u0026amp; DURABLE: Made from premium jute, offering eco-conscious appeal and enduring beauty.\u003c\/li\u003e\n  \u003cli\u003eVERSATILE STYLE: Complements farmhouse, boho, coastal, rustic, cottage, transitional, and contemporary interiors.\u003c\/li\u003e\n  \u003cli\u003eIDEAL PLACEMENT: Suitable for entryways, dining spaces, bedrooms, or living rooms; best in low- to medium-traffic areas.\u003c\/li\u003e\n  \u003cli\u003eEASY CARE: Vacuum on a low setting; trim loose threads and clean underneath to maintain longevity.\u003c\/li\u003e\n  \u003cli\u003eUNIQUE CHARACTER: Natural color shifts and weave variations give each rug a one-of-a-kind look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePractical styling and room ideas\u003c\/h3\u003e\n\u003cp\u003eUse this rug to anchor a seating area with light, natural textiles and wood accents. It also shines beneath a console in an entryway, or as a cozy focal point under a dining table with simple, neutral decor. The rug’s organic texture pairs well with linen curtains, cotton upholstery, and pastel or earth-toned palettes, helping spaces feel inviting without overwhelming them. Its 3' circular shape fits comfortably in compact living rooms, bedrooms, or cozy nooks while still delivering a statement of craftsmanship.\u003c\/p\u003e\n\u003ch3\u003eCare, longevity, and brand heritage\u003c\/h3\u003e\n\u003cp\u003eRegular vacuuming on a low setting helps maintain the rug’s texture. Avoid direct sunlight to minimize fading, and address loose threads with scissors for a neat finish. Sprouting and shedding are natural for plant fibers, so plan for minor maintenance as the rug settles into your space. SAFAVIEH brings a long-standing tradition of home furnishings, with roots in New York and a commitment to design leadership across 100,000+ products.\u003c\/p\u003e\n\u003cp\u003eNote: This listing highlights the round 3' diameter variation from SAFAVIEH’s Natural Fiber collection and celebrates the tactile beauty of handwoven jute.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What size is this NF364A rug?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: This listing features a 3-foot round rug; other sizes may be available in SAFAVIEH's Natural Fiber collection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I care for this jute rug?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Vacuum on low, trim loose threads, and clean beneath the rug; sprouting and shedding are natural with plant fibers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"SAFAVIEH","offers":[{"title":"Default Title","offer_id":49118789927155,"sku":"B078HHC2SN","price":59.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/7675\/1347\/files\/safavieh-nf364a-round-natural-fiber-braided-medallion.jpg?v=1779654388","url":"https:\/\/kensorahome.co.uk\/products\/safavieh-nf364a-round-natural-jute-rug-handmade-boho-farmhouse-style-3-diameter","provider":"Kensora Home","version":"1.0","type":"link"}