{"product_id":"safavieh-natural-fiber-runner-rug-2-x-6-handmade-jute-natural-brown-farmhouse-style-nf447a","title":"SAFAVIEH Natural Fiber Runner Rug 2' x 6' – Handmade Jute, Natural Brown, Farmhouse Style NF447A","description":"\u003ch2\u003eNatural warmth and handmade texture for any space\u003c\/h2\u003e\n\u003cp\u003eIntroducing the SAFAVIEH Natural Fiber Collection Runner in a 2' x 6' format. Handwoven from 100% jute, this rug features a chunky 1-inch pile that creates inviting texture and a grounded, earthy presence. The natural brown tones bring a subtle, versatile warmth that complements a wide range of décor—from seaside neutrals to rustic farmhouse and modern boho interiors.\u003c\/p\u003e\n\u003cp\u003eThe piece is designed without a backing, delivering an authentic handmade feel that enhances its organic charm. Each rug is carefully crafted, so color and size can vary slightly, underscoring its artisanal character. Sprouting and shedding are natural characteristics of plant fibers; when sprouts appear, gently trim with scissors to maintain a tidy edge. Regular care helps preserve its beauty without altering its inherent character.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHANDMADE CRAFTSMANSHIP: Handwoven jute creates a thick, richly textured surface with natural warmth.\u003c\/li\u003e\n  \u003cli\u003eSUSTAINABLE \u0026amp; DURABLE: Premium jute provides eco-friendly appeal and enduring strength; pairing with a rug pad can improve cushioning and prevent slipping.\u003c\/li\u003e\n  \u003cli\u003eSTYLISH \u0026amp; VERSATILE: Complements farmhouse, bohemian, coastal, rustic, cottage, transitional, and contemporary interiors with organic texture.\u003c\/li\u003e\n  \u003cli\u003eIDEAL ROOM PLACEMENT: A 1-inch pile offers gentle cushioning, making it suitable for living rooms, dining nooks, bedrooms, and foyers—best in open spaces away from heavy doorways.\u003c\/li\u003e\n  \u003cli\u003eTRUSTED BRAND: SAFAVIEH has a long-standing presence in home furnishings, with a history of design leadership and a broad product library.\u003c\/li\u003e\n  \u003cli\u003eBASED IN NEW YORK: A design-forward brand with deep roots in rug craftsmanship and home styling trends.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eCare and longevity\u003c\/strong\u003e: To maintain the rug’s natural beauty, shake out debris regularly, vacuum underneath and on the surface without a beater bar. If creases from packaging remain, they will flatten over time. Avoid prolonged direct sunlight to minimize fading. Sprouting is natural for plant fibers and can be trimmed as needed.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you can expect in real spaces\u003c\/h3\u003e\n\u003cp\u003eImagine a coastal-inspired entryway or a sunlit dining alcove where the rug’s natural fibers add texture underfoot. The earthy hue harmonizes with wood tones and neutrals, while the tactile surface invites you to pause and feel the material’s organic character. In high-traffic areas, the thick weave helps define zones without overpowering the surrounding décor.\u003c\/p\u003e\n\n\u003ch3\u003eProduct highlights\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMaterial: 100% plant-based jute\u003c\/li\u003e\n  \u003cli\u003ePile height: ~1 inch\u003c\/li\u003e\n  \u003cli\u003eBacking: None (handmade, authentic feel)\u003c\/li\u003e\n  \u003cli\u003eSize: 2' x 6'\u003c\/li\u003e\n  \u003cli\u003eCare: Shake, vacuum, trim loose fibers as needed\u003c\/li\u003e\n  \u003cli\u003eOrigin: New York–based SAFAVIEH with a century of home furnishings expertise\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key features of the SAFAVIEH Natural Fiber runner NF447A?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Handwoven jute with a chunky 1-inch pile offers natural texture and an authentic handmade feel without a backing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I care for this rug to preserve its look?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shake out debris, vacuum without a beater bar, vacuum underneath, and trim loose fibers if sprouts occur; avoid direct sunlight.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"SAFAVIEH","offers":[{"title":"Default Title","offer_id":49120108708083,"sku":"B00CNAXGLK","price":78.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/7675\/1347\/files\/safavieh-handwoven-jute-runner-2x6-natural-brown.jpg?v=1779695266","url":"https:\/\/kensorahome.co.uk\/products\/safavieh-natural-fiber-runner-rug-2-x-6-handmade-jute-natural-brown-farmhouse-style-nf447a","provider":"Kensora Home","version":"1.0","type":"link"}