{"product_id":"safavieh-natural-fiber-collection-rug-2-x-4-handmade-jute-chunky-texture-farmhouse-style","title":"SAFAVIEH Natural Fiber Collection Rug – 2' x 4', Handmade Jute, Chunky Texture, Farmhouse Style","description":"\u003cp\u003eIntroduce organic warmth and tactile depth to any room with the SAFAVIEH Natural Fiber Collection Area Rug, NF447A. Handwoven from 100% plant-based jute, this rug features a chunky, 1-inch pile that adds inviting texture underfoot and a naturally earthy tone that complements a wide range of décor—from coastal to farmhouse to modern boho. With no backing, it delivers an authentic handmade feel and a soft, flexible edge that eases into your space. Each rug is uniquely crafted, so slight variations in size and color are a natural part of its artisanal character, enhancing its charm and authenticity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHandmade Craftsmanship\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eExpertly handwoven by skilled artisans using 100% plant-based jute for a thick, textured surface and natural warmth.\u003c\/li\u003e\n  \u003cli\u003eExpect subtle color and size variations, making every piece one-of-a-kind.\u003c\/li\u003e\n  \u003cli\u003eDesigned without a backing to preserve the authentic handmade feel and flexible presentation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eSustainable Style \u0026amp; Durability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCrafted from premium, sustainable jute for eco-friendly appeal and enduring strength.\u003c\/li\u003e\n  \u003cli\u003eDense natural fibers help the rug maintain its shape and character over time.\u003c\/li\u003e\n  \u003cli\u003eUse a rug pad to boost comfort, protect floors, and prevent shifting for smoother, safer use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eVersatile Design for Any Room\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePairs beautifully with farmhouse, bohemian, coastal, rustic, cottage, transitional, and contemporary interiors.\u003c\/li\u003e\n  \u003cli\u003eThe substantial 1-inch pile provides inviting texture and a touch of natural cushioning, ideal for open living areas.\u003c\/li\u003e\n  \u003cli\u003eGreat for living rooms, dining spaces, bedrooms, and foyers where texture and warmth are welcome.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePlacement, Care, and Longevity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRug is best placed in rooms with open space away from heavy door traffic to maintain its silhouette.\u003c\/li\u003e\n  \u003cli\u003eNatural sprouting or shedding of plant fibers is expected; gently trim any loose fibers with scissors if needed.\u003c\/li\u003e\n  \u003cli\u003eTo preserve color and texture, shake out debris regularly, vacuum under the rug, and vacuum the surface without a beater bar.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eImportant care notes: creases from packaging usually flatten over time, and avoiding direct sunlight helps prevent fading. For added comfort and floor protection, consider a quality rug pad. SAFAVIEH, rooted in New York and with over a century of rug craftsmanship, continues to blend trend and tradition in homes around the world.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What size is this SAFAVIEH rug?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The listed size for NF447A is 2' x 4'; the collection also offers additional sizes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I care for the jute rug?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shake out debris, vacuum beneath and on the surface without a beater bar, trim sprouting fibers, avoid direct sunlight.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"SAFAVIEH","offers":[{"title":"Default Title","offer_id":49119085035763,"sku":"B00GGGTDNW","price":74.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/7675\/1347\/files\/safavieh-natural-fiber-collection-2x4-rug-natural-brown-closeup.jpg?v=1779659523","url":"https:\/\/kensorahome.co.uk\/products\/safavieh-natural-fiber-collection-rug-2-x-4-handmade-jute-chunky-texture-farmhouse-style","provider":"Kensora Home","version":"1.0","type":"link"}