{"product_id":"braun-bc22w-classic-analogue-alarm-clock-snooze-backlight-quiet-quartz","title":"Braun BC22W Classic Analogue Alarm Clock – Snooze, Backlight, Quiet Quartz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eThe Braun BC22W is a compact, white analogue alarm clock that blends timeless design with practical bedside features. Its clear dial, luminous hands, and yellow second hand offer quick readability in any lighting, while the Crescendo alarm and backlight options add flexible wake-up cues without overwhelming your space.\u003c\/p\u003e\u003ch3\u003eKey features at a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCrescendo beep alarm increases in frequency and volume if you don’t turn it off, providing a gradual wake-up cue that can fit different mornings.\u003c\/li\u003e\n\u003cli\u003eSnooze function with a 5-minute interval offers a brief, gentle extension to your rest without a jolt.\u003c\/li\u003e\n\u003cli\u003eBacklight options include a manual 5-second illumination for dim environments and a continuous backlight that can be enabled or disabled.\u003c\/li\u003e\n\u003cli\u003eQuiet precision quartz movement delivers steady, reliable timekeeping with minimal audible tick.\u003c\/li\u003e\n\u003cli\u003eLuminous tipped hands and a bold yellow second hand improve readability at a glance, even in darkness.\u003c\/li\u003e\n\u003cli\u003ePower requires 3 AA batteries (not included), designed for simple bedside setup and maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eIn practice\u003c\/h3\u003e\u003cp\u003ePlace the clock on a nightstand or a desk where you can see it at a glance. The backlight makes the dial legible in low light, while the Crescendo alarm provides a progressive wake-up cue. The snooze option offers controlled rest without losing track of time, and the quiet movement keeps the device unobtrusive in quiet spaces.\u003c\/p\u003e\u003ch3\u003eDesign and versatility\u003c\/h3\u003e\u003cp\u003eThe uncluttered silhouette, soft white finish, and clearly labeled dial make it a versatile addition to bedrooms, offices, or guest rooms. The combination of luminous hands and the iconic yellow second hand adds character while maintaining practicality for nighttime checks or early mornings.\u003c\/p\u003e\u003ch3\u003eUsage tips\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEnable continuous backlight for nights with very low light to always see the time clearly.\u003c\/li\u003e\n\u003cli\u003eUse the luminous hands to read time in dim rooms without turning on additional lights.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eNotes\u003c\/h3\u003e\u003cp\u003eBattery operation keeps the clock independent from wall power, and the 3 AA battery requirement is a standard setup for a compact clock of this kind. This model emphasizes reliability and readable design over feature clutter, making it a calm addition to your morning routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does the Crescendo alarm work on the Braun BC22W?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The alarm increases in frequency and volume if not dismissed, providing a gradual wake-up cue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the backlight always on or manually activated?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Backlight is manual for 5 seconds per activation; continuous backlight can be enabled or disabled.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Braun","offers":[{"title":"Default Title","offer_id":49120066666739,"sku":"B08LHHPG2X","price":48.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/7675\/1347\/files\/braun-classic-analogue-alarm-clock-front-view.jpg?v=1779693754","url":"https:\/\/kensorahome.co.uk\/products\/braun-bc22w-classic-analogue-alarm-clock-snooze-backlight-quiet-quartz","provider":"Kensora Home","version":"1.0","type":"link"}